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SaaS Marketers on Twitter

Sometime last month I read about a lawyer and a doctor who created lists of lawyers and doctors using Twitter. So I thought it would nice to have a similar list of marketers’ pedaling Software-as-a-Service (SaaS). So here it is, my first crack at the SaaS Marketers on Twitter list. The list is arranged alphabetically.

Now, let me clarify my position on marketing. I have an expansive view of marketing as described by Jaworski and Kohli (1993) and similar to Seth Godin‘s. Marketing is creating products and stories (about these products) that people desire to use and talk about. Given this somewhat non-departmental view I have of marketing you will notice this list includes traditional non-marketers, for example Product Managers, CEOs etc

Just as all the other content on this blog, this list is reusable as you please as long as you share alike and attribute (Creative Commons).

Once again the list is here. If you want to add yourself to this list just do so by filling out this form.


Twitter & Rise of citizen journalism – Joel Mitch’s thoughts

Joel Mitch of Six Pixels of separation has a new post on the rise of citizen journalism. I had arrived at a similar conclusion in two brief posts on the rise of micro blogs, especially Twitter, during the aftermath of the Mumbai attack.

Joel’s post
My 1st post on Twitter power
My 2nd post on Twitter power

Terrorist activity in Mumbai & Micro-blogging

Twitter has been buzzing with tweets about the terrorist acts in Mumbai before it became news on traditional channels. See the screen shot of TwitterScoop and MyTweetDeck.

I have been meaning to write about micro-blogging and it’s growing influence on digital media and online marketing for the last few days. I guess this is the time to condemn this heinous act of human aggression and showcase the influence of micro-messaging in spreading messages and memes.

I am concerned about my friends in Mumbai. I hope they are safe.

Dany is blown away by the great taste of Beemster !

Few months ago I had told Dany the secrect of Dutch football team’s lightning speed counter attack- Beemster cheese. Dany being a Aguri/Tifosi fan was not convinced by my description about the wonderful taste of Beemster….so I had to patiently wait until I could get him to taste Beemster. My patients paid off.

Dany and Vero came to Toronto on Thursday and stayed over the weekend. We had them over for dinner and to Dany’s surprise I attacked hit with a wedge of Beemster. He was shocked by the delightful taste of the Dutch cheese…well atleast that is what he told me.

Russell Peter,Craigslist,diapers..

I am sitting with Colleen watching Rusell Peters and playing with my iTouch. Meanwhile Colleen is surfing Craigslist for baby stuff.

Taking a break from my PhD | New job

In April I made a decision to take a break from pursuing my PhD. It was a tense and difficult decision, but it had to be made. I was especially concerned about breaking the news to my good friend and peer Dany.  Dany and I have worked on few really good research papers together. I have always felt that he has helped to create the human touch in the academic, and sterile PhD experience.  I am very grateful to have had a good working relationship with Dany. Needless to say our friendship continues beyond the ivory tower dreams. To summarize, I am suspending my PhD degree dream for a while and has found a new reason to wake up  in the morning – a really good company and boss to work with. More on the company and my work later.

Toronto organization, Framework Timeraiser