According to a new survey by JupiterResearch, a growing preference for social networking, texting and cell phone communication — combined with disenchantment with e-mail proliferation and irrelevance — are starting to impact the effectiveness of permission-based e-mail marketing.
The percentage of online and offline purchases due to email persuasion has fallen by 7 %, and 6% since 2007. Does this mean email campaigns are not effective ? I am not certain, I am going to look at the no. for our email campaings soon.
B2B Marketing Podcast has one episode on email marketing here
Filed under: Uncategorized | Tagged: marketing, online marketing
